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KOKO Ontology
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Hierarchy
Groups
New
objects
abstract objects
societal objects
statements (claims)
marketing statement
Preferred term
marketing statement
Type
JUPO Concept
Broader concept
statements (claims)
Narrower concepts
argument regarding the facts
environmental claim
health claims
purchase prompt
Related concepts
additional benefit
Source
Kuluttajavirasto
In other languages
Finnish
markkinointiväittämät
Swedish
marknadsföringspåstående
reklampåstående
URI
http://www.yso.fi/onto/koko/p59205
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